Truly a specialist in market research, Jessica Ferrari has been working with clients both large and small for over 20 years, using her expertise to help clients make research-assisted decisions about all aspects of their product and their brand.

Jessica is a skilled strategist who develops and analyzes both qualitative and quantitative research studies for their most actionable implications.  She is comfortable with a variety of approaches—online, in-person, telephone, mail—and various methodologies, such as in-depth interviews, copy testing, concept testing, employee and customer satisfaction surveys, name and design assessments, and brand image/equity evaluations.  She manages projects both domestic and global, small and large.  Jessica firmly believes that the basis of all good research is a thorough understanding of not only the issues leading up to the need for research, but also a recognition of how the research will be used, and by whom (e.g. marketing, R&D, designers, CEO).  

Jessica has worked on all three sides of the market research world:  agency (Landor Associates and Foote, Cone and Belding), client (Intuit) and vendor (as a contractor for the past several years), which gives her an invaluable perspective when working with clients.  With a bachelor’s degree from the University of Oregon, she moved to San Francisco the minute she graduated.  Jessica lives with her husband and two school-age children in the Sunset District where fog and parking are plentiful, and there’s a view of the Pacific Ocean almost everywhere you turn.

You can reach Jessica by calling (415) 661-0496, or by sending an email to jessica_ferrari@comcast.net.

“Jessica is one of the ‘lost breed’ of research consultants — thorough, creative and always willing and positive.”